NABILA, F.; MUTAMIMAH. Peningkatan Purchase Decision pada Produk Kosmetik Wardah Melalui Brand Image sebagai Variabel Mediasi. Surplus: Jurnal Ekonomi dan Bisnis, [S. l.], v. 4, n. 2, p. 682–695, 2026. DOI: 10.71456/sur.v4i2.1765. Disponível em: https://yptb.org/index.php/sur/article/view/1765. Acesso em: 8 oct. 2026.