PRIMAHUTAMI, A. P.; LUSIANTI, D.; WISMAR’EIN, D. Efek Karakteristik Anchor dan Batas Waktu Promo terhadap Pembelian Impulsif Produk Moisturizer The Originote di Shopee Live Berbasis Nilai . Surplus: Jurnal Ekonomi dan Bisnis, [S. l.], v. 2, n. 2, p. 319–331, 2024. Disponível em: https://yptb.org/index.php/sur/article/view/794. Acesso em: 10 feb. 2026.