Implementasi Corporate Social Responsibility (CSR) PT Pertamina Patra Niaga AFT SMB II melalui Program Langturif di Kelurahan Talang Betutu
DOI:
https://doi.org/10.71456/adc.v5i1.2780Keywords:
Corporate Social Responsibility, dampak, implementasi, langturifAbstract
Corporate Social Responsibility (CSR) merupakan bentuk tanggung jawab perusahaan terhadap masyarakat dan lingkungan yang dapat diwujudkan melalui pemberdayaan masyarakat di sekitar wilayah operasional perusahaan. PT Pertamina Patra Niaga Aviation Fuel Terminal Sultan Mahmud Badaruddin II (AFT SMB II) melaksanakan Program Talang Betutu Berseri dan Produktif (Langturif) di Kelurahan Talang Betutu, Kota Palembang, yang mencakup aspek ekonomi, sosial, dan lingkungan. Penelitian ini bertujuan untuk menganalisis implementasi CSR melalui Program Langturif serta dampak yang dihasilkan terhadap masyarakat. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui observasi, wawancara mendalam, dan dokumentasi. Program Langturif dilaksanakan melalui Bank Sampah Langturif, UMKM Pasta 30, KWT Kemuning, UMKM Sampurna, Ruang Publik Terpadu Ramah Anak (RPTRA), dan Sistem Inovasi Ramah Air (SIRAMI). Hasil penelitian menunjukkan bahwa implementasi program dilakukan melalui dukungan sarana dan prasarana, peningkatan kapasitas, pengembangan usaha, fasilitasi legalitas, serta penyediaan fasilitas publik. Program memberikan dampak ekonomi melalui pengembangan kegiatan usaha dan pendapatan masyarakat, dampak sosial melalui peningkatan keterampilan, partisipasi, interaksi sosial, dan keterlibatan kelompok masyarakat, serta dampak lingkungan melalui pengelolaan sampah dan limbah, pemanfaatan kembali lahan bekas galian, serta pemanfaatan dan pengelolaan sumber daya air. Implementasi Program Langturif menunjukkan bahwa CSR dapat diarahkan pada pemberdayaan masyarakat dengan mengintegrasikan penyelesaian permasalahan lingkungan, pengembangan kegiatan produktif, dan pemanfaatan potensi lokal secara berkelanjutan.
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Copyright (c) 2026 Markani, Savira Dyah Istiqlawati, Sevina Ayu Andini, & Ananta Ria Safitri
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