Strategi Komunikasi Dakwah Digital Bagi Generasi Milenial
Pesan, Media, dan Interaksi
DOI:
https://doi.org/10.71456/jis.v4i3.2982Keywords:
Strategi Komunikasi, Dakwah Digital, Generasi Milenial, Media Sosial, Interaksi AudiensAbstract
Perkembangan media digital mengubah cara generasi milenial memperoleh dan menanggapi pesan keagamaan. Artikel ini bertujuan menganalisis strategi komunikasi dakwah digital yang sesuai dengan karakteristik generasi milenial, dengan batasan pada substansi pesan, pemilihan media, dan interaksi antara dai dan audiens. Penelitian menggunakan kajian literatur konseptual-analitis dengan menelaah penelitian tentang dakwah digital, komunikasi keagamaan, dan perilaku penggunaan media sosial. Literatur dianalisis melalui pengelompokan tema mengenai kebutuhan audiens, bentuk penyajian pesan, fitur media, kredibilitas sumber, dan etika komunikasi. Hasil sintesis menunjukkan bahwa dakwah digital perlu disampaikan melalui pesan yang akurat dan kontekstual, format visual yang mudah dipahami, serta ruang dialog yang memungkinkan audiens bertanya dan memberikan tanggapan. Pemanfaatan media perlu disertai pemeriksaan materi keagamaan dan evaluasi terhadap pemahaman serta keterlibatan audiens, bukan hanya jumlah tayangan. Artikel ini mengusulkan kerangka strategi komunikasi dakwah digital yang menghubungkan substansi pesan, karakteristik audiens, pemilihan media, dan metode interaktif dalam koridor etika dakwah. Kerangka tersebut dapat menjadi dasar konseptual bagi dai dan pengelola konten dalam merancang komunikasi keagamaan yang relevan, kredibel, dan dialogis.
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