Analisis Model Bisnis Berkelanjutan Berbasis Komunitas pada Kawasan Agroeduwisata Kampung Sawah Abadi di Kabupaten Gowa

Rezha Abdillah; Uchin Mahazaki; Anissha Hud Alaydrus; Azwar Sahamony; M Ridwan; Nice Nurhayati

doi:10.71456/sur.v5i1.2948

Authors

Rezha Abdillah Vice President TJSL PT Pupuk Kalimantan Timur
Uchin Mahazaki Assistant Vice President Pembangunan Sosial dan Lingkungan (PSL) TJSL PT Pupuk Kalimantan Timur
Anissha Hud Alaydrus Assistant Vice President Pembangunan Sosial dan Lingkungan (PSL) TJSL PT Pupuk Kalimantan Timur
Azwar Sahamony Ketua Kelompok Pemuda Bulutana
M Ridwan Sekretaris Otorita Kampung Sawah Abadi
Nice Nurhayati Researcher LPPM Hsamangun

DOI:

https://doi.org/10.71456/sur.v5i1.2948

Keywords:

Model Bisnis Berkelanjutan, Lanskap Pertanian, Agrowisata Edukatif, Usaha Berbasis Masyarakat, Proposisi Nilai

Abstract

Alih fungsi lanskap pertanian menjadi fasilitas pariwisata menjadi tantangan bagi keberlanjutan kegiatan pertanian dan mata pencaharian masyarakat lokal. Artikel ini mengkaji model bisnis berkelanjutan yang berkembang di Kampung Sawah Abadi, Bulutana, Kabupaten Gowa, Indonesia. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus tunggal berdasarkan data sekunder yang tersedia mengenai inisiatif PKT BERSERI selama periode 2023–2026. Informasi dokumenter diklasifikasikan berdasarkan kegiatan pertanian yang telah direalisasikan, peran organisasi yang terdokumentasi, serta rancangan bisnis pariwisata yang diusulkan, kemudian dianalisis menggunakan Triple Layered Business Model Canvas. Hasil penelitian menunjukkan bahwa sawah terasering produktif, varietas padi lokal, pengetahuan pertanian, dan tradisi agraris merupakan sumber daya utama yang mendukung proposisi nilai. Lapisan ekonomi menghubungkan produksi padi dengan kunjungan edukatif, produk lokal, layanan digital, dan paket berlangganan lahan. Lapisan lingkungan mengintegrasikan konservasi lanskap dan pemanfaatan limbah organik dengan keberlanjutan kegiatan pertanian, sedangkan lapisan sosial mendistribusikan peran yang direncanakan kepada petani, kelompok pemuda, dan usaha mikro. Rancangan pembagian pendapatan dan dana konservasi berpotensi menghubungkan pengeluaran wisatawan dengan upaya pengelolaan dan pelestarian pertanian. Namun, data yang tersedia belum dapat membuktikan volume transaksi, pendapatan bersih, tingkat penggunaan paket berlangganan, maupun dampak konservasi yang terukur. Penelitian ini berkontribusi melalui model analitis enam mata rantai yang menghubungkan aset pertanian, produksi, pengalaman wisata, penyediaan layanan, penciptaan nilai ekonomi, dan reinvestasi untuk konservasi. Temuan ini menegaskan bahwa koherensi model bisnis dapat dianalisis berdasarkan bukti sekunder tanpa menganggap layanan yang masih direncanakan sebagai kinerja keuangan yang telah terverifikasi.

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