Persuasive language used by Nick Vujicic in Youtube Video

Authors

  • Lara Zanura * Universitas PGRI Sumatera Barat, Padang, Sumatera Barat, Indonesia
  • Siska Universitas PGRI Sumatera Barat, Padang, Sumatera Barat, Indonesia
  • Dian Noviani Syafar Universitas PGRI Sumatera Barat, Padang, Sumatera Barat, Indonesia

Keywords:

Persuasive language, video

Abstract

Persuasive language is communication language that aims to influence the reader's feelings to do and believe according to the statement conveyed. Persuasive language can be found in everyday conversations including in videos. This research aims to see how effective persuasion language used by Nick Vujicic in YouTube videos using the theory of Conger & June (1998). The data source in this study is a video taken from Nick Vujicic's YouTube with the title Champions for the bullied with Nick Vujicic. The researcher used a qualitative method with the technique of free listening and note-taking as a follow-up technique. The data used in the form of transcripts were classified in the form of persuasive sentences based on the criteria. The results showed that the researcher found four specific effective persuasive steps in Nick's video, namely; establish credibility, common ground, provide evidence, and connect emotionally. From this study it can be concluded that persuasive sentences involve four important steps found in Nick's video so that they are effective persuasive sentences.

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Published

2023-08-31

How to Cite

Zanura, L., Siska, S., & Syafar, D. N. (2023). Persuasive language used by Nick Vujicic in Youtube Video. EduCurio: Education Curiosity, 1(3), 987–991. Retrieved from https://yptb.org/index.php/educurio/article/view/537

Issue

Vol. 1 No. 3 (2023): Juli-Oktober 2023

Section

Articles

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Copyright (c) 2023 Lara Zanura, Siska, Dian Noviani Syafar

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