Hubungan Social Comparison dengan Fear of Missing Out pada Dewasa Awal Pembeli iPhone di iBox Jakarta

Jihan Shifa Khumairoh; Yulisa Susanti

doi:10.71456/jik.v5i1.2625

Authors

Jihan Shifa Khumairoh Universitas Esa unggul
Yulisa Susanti Universitas Esa unggul

DOI:

https://doi.org/10.71456/jik.v5i1.2625

Keywords:

Fear of Missing Out, Dewasa Awal, iPhone, Pembelian, Social Comparison

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara social comparison dengan Fear of Missing Out (FoMO) pada dewasa awal pembeli iPhone di iBox Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan rancangan non-eksperimental korelasional. Responden berjumlah 140 orang dewasa awal berusia 20–40 tahun yang berdomisili di DKI Jakarta dan telah membeli iPhone di iBox Jakarta dalam dua tahun terakhir. Pengambilan sampel menggunakan purposive sampling dan data dikumpulkan secara daring melalui kuesioner skala Likert. Social comparison diukur menggunakan Iowa-Netherlands Comparison Orientation Measure (INCOM) yang mengacu pada aspek opinion dan ability, sedangkan FoMO diukur menggunakan skala Fear of Missing Out yang mencakup aspek social, news, dan commercial. Analisis data menggunakan korelasi Spearman Rank karena salah satu variabel tidak berdistribusi normal. Hasil penelitian menunjukkan adanya hubungan positif dan signifikan antara social comparison dengan FoMO, dengan koefisien korelasi r = 0,565 dan signifikansi p = 0,000 (p < 0,05). Temuan ini menunjukkan bahwa semakin tinggi kecenderungan social comparison, semakin tinggi pula FoMO pada dewasa awal pembeli iPhone di iBox Jakarta. Hubungan yang berada pada kategori sedang menunjukkan bahwa social comparison merupakan salah satu faktor yang berkaitan dengan FoMO, tetapi bukan satu-satunya faktor.

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